//////// Nike, through Limitless Creative Co., approached us to design a fully custom retail experience for the launch of their Nike Foam Air Force 1. They provided a moodboard and a conceptual theme centered on a “maker’s space” that highlighted the use of foam in their sneakers—then gave us complete creative freedom to propose the design of a two-week pop-up in the heart of Chicago.

With minimal creative direction and virtually no physical references, we were handed only the architectural drawings of the venue. From this, we envisioned an immersive retail environment that celebrated foam as both material and inspiration. The goal wasn’t photorealistic visualization, but rather a conceptual representation of custom exhibits, product displays, and interactive accents designed to capture Nike’s innovative spirit.