LilMayo
Case Study
COMPREHENSIVE CASE STUDY
Client
Client
@lilmayo
@lilmayo
Year
Year
2023 - 2025
2023 - 2025
Deliverables
Deliverables
3D Animation + Rigged CharacteR Models
Game-Ready Character Models // SnapChat Filters + Gifs // Web Design Digital Assets
3D Animation + Rigged CharacteR Models
3D Modeling
Animation//Rigging
Tools
Tools
Cinema 4D + Octane Render + 3Df Zephyr + Houdini + Marvelous Designer
Cinema 4D + Marvelous Designer
Cinema 4D + CLO 3d
3Df Zephyr//Octane Render
Project Overview
The PRoblem & Proposed Solution
//////// @LilMayo, a well-known Instagram personality built around a static movie prop doll, approached me to bring their character into the digital space. The goal was to capture the doll in high fidelity and transform it into versatile 3D assets to support brand expansion and marketing campaigns.
Using photogrammetry, I captured the prop with hundreds of high-resolution images, then processed them in 3DF Zephyr to generate a detailed 3D model. From there, I optimized and retextured the model in ZBrush and Cinema 4D to produce a game-ready version suitable for animation and promotional use.
With the finalized model, I created custom animations and digital content designed to amplify @LilMayo’s merchandise, enhance product marketing, and strengthen the brand’s visual storytelling.
Project Overview
The PRoblem & Proposed Solution
//////// @LilMayo, a well-known Instagram personality built around a static movie prop doll, approached me to bring their character into the digital space. The goal was to capture the doll in high fidelity and transform it into versatile 3D assets to support brand expansion and marketing campaigns.
Using photogrammetry, I captured the prop with hundreds of high-resolution images, then processed them in 3DF Zephyr to generate a detailed 3D model. From there, I optimized and retextured the model in ZBrush and Cinema 4D to produce a game-ready version suitable for animation and promotional use.
With the finalized model, I created custom animations and digital content designed to amplify @LilMayo’s merchandise, enhance product marketing, and strengthen the brand’s visual storytelling.
Process
Retopology + Preparation of Character Models
//////// In Cinema 4D, I performed extensive retopology on the raw 3D scan to optimize the model for animation and interactive use. The cleaned geometry was then fully rigged, enabling a wide range of complex animations and serving as a foundation for dynamic clothing simulations.
This optimized pipeline ultimately allowed the model to be adapted into new formats, including the creation of a custom Snapchat AR face filter—expanding the character’s presence across digital platforms and interactive media.
Process
Retopology + Preparation of Character Models
//////// In Cinema 4D, I performed extensive retopology on the raw 3D scan to optimize the model for animation and interactive use. The cleaned geometry was then fully rigged, enabling a wide range of complex animations and serving as a foundation for dynamic clothing simulations.
This optimized pipeline ultimately allowed the model to be adapted into new formats, including the creation of a custom Snapchat AR face filter—expanding the character’s presence across digital platforms and interactive media.
Retopology & UV Remapping
//////// Reduced polygon count while preserving detail for smooth performance. Tested digital fashion mockups in Marvelous Designer and CLO 3D to prepare for future virtual apparel simulations.
Rigging & AR Integration
//////// Completed full-body rigging for complex animations and head rigging for detailed facial expressions, enabling deployment as a fully interactive Snapchat AR face filter.
Clothing Simulations
//////// Custom-Made Clothing and Fashion Simulations. Marvelous Designer and ClO 3D leveraged to Produce Dynamic Clothing Sims Using Custom Fashion Pieces.
Outcomes
Delivery + Content Creation
//////// Once the 3D model was optimized, textured, and rigged, it was finalized as a game-ready asset along with a Snapchat AR face filter kit. With these core assets complete, I then produced supporting content—animations, promotional clips, and a custom GIF sticker collection for Snapchat—expanding the character’s reach across platforms.
Deliverables Consisted of: 50+ Sticker Gif Package, Web Banner Simulations, Clothing Mockups/SImulations, Halloween Mask Promotional Content, Spotify Animated Album Art, and More.
Outcomes
Delivery + Content Creation
//////// Once the 3D model was optimized, textured, and rigged, it was finalized as a game-ready asset along with a Snapchat AR face filter kit. With these core assets complete, I then produced supporting content—animations, promotional clips, and a custom GIF sticker collection for Snapchat—expanding the character’s reach across platforms.
Deliverables Consisted of: 50+ Sticker Gif Package, Web Banner Simulations, Clothing Mockups/SImulations, Halloween Mask Promotional Content, Spotify Animated Album Art, and More.
Click to Place Stickers
Click to Place Stickers
Click to Place Stickers
